Music Marketing

Yeah Yeah Yeahs, "Fever to Tell"
album cover, used for inspiration.

    The researching segment was fairly straightforward, however there were some setbacks I faced.

Album Cover

Most pieces of punk music released with an album cover, so I decided to create one for NRV's 9th @ Pine. For researching possible album covers, I went to the Rolling Stones article about the 40 Greatest Punk Albums of All Time. I took note of the album covers and how distorted or somewhat grotesque the image shown is and the typefaces used. The typeface, Daft Font is a harsh and rough script font. It also looks like it was written with a Sharpie or a marker. 

The album cover I made
for 9th @ Pine.

One major setback I faced was distorting the color to look abstract. No right combination of filters I found in Photoshop would give me the perfect distortion effect I wanted. Eventually, I found that using the Levels and Curves adjustment effect created a distortion effect that almost inverts the colors with a subtle gradient shine on the broken skateboard.

Website

Homepage of the website for NRV.

    A website would be necesary, because it would be the main hub where all forms of NRV media like music videos and buying/streaming the song can be found. Making the mock website was straight forward. First, I looked at other punk bands websites, like Destroy Boyz, Fall Out Boy and The Killers. Most punk websites have a black background. Despite the brashness nature of punk, the websites don't have a lot going on. The only tabs in the mock header has a home, new single, music video, merch, pop-up performances, and a contact page. Some problems I faced were finding good fonts to use. The font I used for the logo, Battery Park, is not available on Canva's free fonts. Instead of finding an alternative, I decided to find another more playful font that still fit the punk aesthetic and was legible. The font, Hitchcut, reminded me of the playfulness that some punk songs can have. It looks like it could be from a stencil kit for spray paint graffiti.

The Logo

The black version of the NRV logo.

    Every punk band needs a logo. It gives a visualization to the band and what they are about. They can increase brand recognizability. Making the logo for NRV quite literally took me 10 minutes. The only problem I faced was finding a good font. I tried finding the font that Green Day used for their album "American Idiot'. One that looks more ruined was Battery Park. It looked like a stencil was done in a rush, which helped fit the punk aesthetic. I set the V to be around 75 degrees down of the R to make both connect. I made both a black and white version. The white version would be used for the website and the black one would be used on the PowerPoint presentation.