Music Marketing #2

The album cover I made for 9th @ Pine,
 based off of research from punk albums.

Doing research was fairly simple. I had to research album covers, punk websites, logos, and some aspects of merch. Most of my team did other parts of the research, like the target audience and the history of punk. 

Production of the music video was mainly done by Mia, Ivy, and Yael. From what I can tell, the only issue while filming was the shortness of the song 9th @ Pine. It was under 2 minutes long, which made it hard to incorporate all 20 shots. Also, there were some exporting issues with the yellows in the video being highly saturated. Nonetheless, the video remained well. 

After filming came editing. Various editing elements were used, including layering multiple shots on top of each other and changing the opacity to make it seem like they were all playing at the same time. This shot was reminiscent of Adele's Send My Love music video with the same opacity editing technique. Another technique used was oversaturation when the preppy girl wore headphones. During exporting, the plugin used accidentally caused the video to corrupt leading to the yellows being overblown. One singular shade of yellow was present during that short scene with the plugin enabled.

Planning and creating the final presentation was mostly straightforward. There was a planning PowerPoint with most of our information laid out. We then transferred the information to a PowerPoint with a punk theme, painted purple, the color of our band with some barbed wire as an accessory element. The first slide's background was made before the final PowerPoint was made. It is a collage of various punk images including artwork of the punk band The Sex Pistols. It shows an introduction to the punk aesthetic. All members of our group did 3 slides each. They were made to be in a loop so one person does a slide and 5 slides later the same person would do a slide, and this would repeat until the final slide happened. For example, I ended up doing slides 1, 6, and 11, while Ryan did slides 3, 8, and 13. This rotation allowed us to prepare our slides in advance. Some of the group members including me had a small piece of paper with the points we would say. I memorized what to say on slides 1 and 11. 

I learned a lot from this project. I have better skills in making logos and I learned graphic design for an album cover. I know how to make a mock-up for a website. Some aspects useful in the portfolio project would be making a title screen with stylized text by using knowledge gained from making a punk logo.